In progress
Her Swag Shop online store
A Shopify rebuild for a Florida Keys boutique, with a daily section synced to the owner's Instagram stories and shipping framed as a weekly ritual.
The problem
A five star boutique with a loyal following was invisible to search and answer engines: the store's product pages carried no product content for crawlers, and online sales lived in Instagram DMs.
What we built
A soft, light concept in the brand's palette: a Today at HER section that mirrors the morning's stories, honest scarcity on small-batch stock, a three step welcome offer, and Tuesday shipping framed as a ritual instead of an apology.
Where it stands
Concept approved by the owner. The Shopify build is next.
Gallery
Build something like this.
Tell us about the workflow, the site, or the story you have in mind. We will show you what it could look like.